CLIENT
Alfasigma
PRODUCT
Food supplements for the microcirculation Futurase and Flebinec.
YEAR
2021
BRIEFING
Flebinec packaging restyling., Futurase new logo, coordinated image and packaging design.
WORK
Futurase has a new logo, but needs a new series of packaging for the new product, and Futurase, which joins the Flebinec line in women's health and fitness care, needs a new logo and packaging to ally itself to Futurase products.
For the Flebinec line, which acts on the legs, buttocks and abdomen, the choice was to stylize female silhouettes on the packaging, in order to immediately highlight the indications for use to the consumer, highlighting the two different versions by color shade.
For Futurase, which acts on water retention at a cellular level and on cellulite, we started from a new logo that recalled the idea of a cell, and we maintained the concepts used for Flebinec, the silhouette and the degrading colours, but using light shades sees and yellow, to recall its main component, bromelain, contained in pineapple.
