PRODUCT
Special attachment to the on-board magazine .italo by Italotreno
CLIENT
Go Israel - Israel National Tourism Office
YEAR
2018
BRIEFING
Promotional campaign of the Israeli National Tourism Office for the Negev desert, little known territory despite its great tourist offer. The Key Value is represented by a wild - but tamed - spectacular nature, safe and easily navigable.
WORK
Creation of the editorial insert «NEGEV - The “Carved Desert”, Israel's secret jewel», distributed as an attachment to .italo, Italo Treno's onboard magazine, across the entire network and in the group's lounges. Our work involved both the concept and the copying of the special reportage on a photographic kit provided by the client.
