Moving people. Emotionally.

Human beings are rational. This has always been the basic assumption of every micro and macro economic theory.

But reality has never been so different from this assumption, especially in the presence of exponential paradigm shifts in the field of media aggregators, as well as those of purchasing behavior, which we are witnessing in the current world.

Our daily "timeline" is increasingly crowded with deafening signals to cope with ever shorter attention spans, and even shorter message retention times.

Consistency and emotional involvement remain the only real tools for brilliant and effective communication.